[Institutional Video] 35 Years of Conasems

This institutional film celebrates the 35th anniversary of the National Council of Municipal Health Secretariats (Conasems), highlighting its essential role in supporting Brazil’s 5,570 municipal health departments and strengthening the country’s public health system.

The video underscores Conasems’ contribution to building and advancing Brazil’s Unified Health System (SUS) and was crafted in the institution’s own brand voice — a tone that reflects collaboration, resilience, and commitment to public service.

I wrote the script and directed the overall production, leading the creative direction to convey the organization’s legacy and its impact on public health across the country.