Resume

I’m a content strategist with 12+ years of experience turning complicated subjects, big ideas and fast-moving conversations into content people actually want to read, watch, share or reply to.

I’ve helped communicate the Covid-19 pandemic across all 5,570 Brazilian cities. And I’ve also used humor, internet culture and real-time conversation to get lifelong soap opera fans invested in the FIFA 2026 World Cup. Different audiences, different contexts, same challenge: understanding people and creating content that genuinely connects with them.

I work across the whole content process. I build strategies, shape narratives, plan campaigns, write copy, direct videos, manage projects and turn one good idea into content that works across different platforms. I can make public policy sound less like a government document, give an institutional brand an actual personality and join an online conversation without sounding like someone’s boss just learned what a meme is.

Over the years, I’ve worked with public institutions, global organizations, communities and one of Brazil’s biggest media brands. That range made me fluent in changing gears. I know when communication needs authority, empathy, speed and when the smartest move is a perfectly timed joke in the comments.

I’m strategic, creative and deeply hands-on. I like being close to the work: finding the idea, shaping the voice, writing the words, reading the room and adjusting the execution until it feels natural, relevant and unmistakably human.

Because good communication is not about sounding impressive. It is about knowing what to say, how to say it and why anyone should care.

Scroll down to explore my professional experience.

NOTABLE ACHIEVEMENTS

Led nationwide communication strategies for large-scale public health training programs in partnership with Brazil’s Ministry of Health and global institutions, engaging nearly 500,000 health professionals across Brazil and strengthening the country’s Unified Health System (SUS).

Directed the #OSUSQueFazemos campaign, showcasing successful local health initiatives against COVID-19 across Brazil and generating a 38% increase in Conasems’ social media engagement.

Developed a 360º content strategy that drove a 488% increase in website traffic (from 850K to 5M/year) and 340% growth in YouTube subscribers (from 23K to 100K+) in just two years.

EDUCATION

2011 - 2015

Graduation in Social Communication - Journalism

University of Brasilia, Brazil

2016 - 2016

Specialization in Documentary Production, Screenwriting, and Directing

International Film Academy, Brazil

CORE SKILLS

strategic & crisis communications

content strategy & storytelling

press office management

360º communication campaigns

data-driven messaging

& analytics

digital growth

strategy

stakeholder engagement

& advocacy

event communication strategy

video strategy, scripting & direction

high-impact copywriting

HOW I WORK

collaborative mindset

vision-driven leadership

active listening

self-management

people & project leadership

TOOLS & PLATFORMS

Google Analytics

Sprout Social

HubSpot

Google Workspace

Meta Ads

TikTok Ads

Google Ads

Adobe Premiere Pro

Mailchimp

Trello

Substack

Canva

LANGUAGES

Portuguese (native)

English (fluent)

Spanish (fluent)

PROFESSIONAL EXPERIENCE

2024 - Til now

Senior Content Strategist

Brazilian Federal Court of Accounts (TCU)

Develop strategic content simplifying legal/governance topics for broad audiences, strengthening institutional messaging.

Lead and script audiovisual content for Gen Z audiences (reels on Instagram, TikToks) to increase civic engagement.

Leads audiovisual productions from concept to delivery, coordinating filming/editing teams.

Manage end-to-end media production and internal communications.

Cover high-level events and forums, ensuring integrated messaging across platforms.

2018 - 2024

Head of Communication

Brazil’s Municipal Health Council (Conasems)

Led 360° communications strategy for Brazil’s public health network, supporting 5,500+ cities.

Boosted digital presence: In two years, website traffic grew 488% (850k to 5M/year) and YouTube subscribers increased over 340% (23K to 100K+), expanding access to qualified technical information across Brazil and Latin America.

Developed and deployed strategy for three national online training programs reaching over 500,000 health professionals.
Led strategy and execution of a national campaign during COVID-19, turning frontline health workers’ stories into a movement. Generated +38% Instagram engagement, gained national media coverage, and strengthened public trust in Brazil’s Unified Health System (SUS).
Managed end-to-end communication for five editions of the Conasems National Congress, driving audience growth from 3,800 (2018) to 11,200 (2023) — a 194% increase — consolidating it as one of the world’s largest public health gatherings.

Designed and executed national campaigns with key partners (Brazilian Ministry of Health, PAHO/WHO, J&J, Astrazeneca) that reached and engaged millions of Brazilians during the COVID-19 pandemic, supporting health initiatives and combating misinformation across the country.
Led communication strategies, stakeholder engagement, and audience development for five consecutive editions of the Conasems Congress, driving attendance from 3,800 in 2018 to 11,200 in 2023 (+194.7% growth) and enhancing visibility at national and international events, including the Health Economics Forum.
Scripted, produced, and directed 20+ institutional videos and 15+ online documentaries on successful experiences of Brazil’s Unified Health System (SUS); one series, surpassing 172,000 views, was recognized by YouTube Brazil as a leading public health content initiative.

Managed public relations and media relations efforts, including drafting press releases and preparing institutional spokespeople. Handled high-level press inquiries from major Brazilian national outlets and international media such as The New York Times and The Daily Telegraph.

Managed creative, editorial and media teams delivering multimedia content to wide audiences.

Translated complex data into inclusive messaging to engage underserved and remote communities.

2016-2017

Communication Consultant

Profissionais do Texto

Developed and pitched press releases to major national media outlets for clients in healthcare, education, tourism, and insurance sectors, including Latin America's largest clinical analysis laboratory.

Secured consistent media coverage in top-tier outlets, strengthening clients’ public image and positioning them as industry leaders in their respective sectors.
Managed press relations, monitored media agendas, and maintained strong journalist networks to secure consistent coverage.

Provided crisis communication support, ensuring brand reputation protection and timely responses.

2016-2016

Political News Reporter

Correio Braziliense

Daily journalistic coverage for print and web on the impeachment process of former President Dilma Rousseff.

Production of special reports on education, environment, health, and public safety.

2015-2015

Journalism Intern

CBN Radio News

Coverage for Brazil's largest news radio station with daily reports and live broadcasts on: politics, economy, health, environment, education, public safety, and culture.

Produced four programs for CBN Brazil hosted by journalist Carlos Alberto Sardenberg.

2014-2014

Freelancer news reporter

Correio Braziliense

Reported weekly for a dedicated section on sustainability and environmental innovation in one of Brazil’s leading newspapers.

Covered key environmental topics such as urban mobility, solid waste management, and renewable energy solutions.

Helped shape a forward-looking editorial voice on sustainability at a national news outlet, contributing to broader public awareness of environmental challenges and solutions in Brazil.

Developed storytelling skills centered on public interest and behavior change.