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Resume

I’ve managed high-stakes communication challenges, from crisis response to large-scale campaigns — including working behind the scenes of Brazil’s public health system to help contain the spread of COVID-19. With over 10 years of experience, I’ve led 360º communication projects within institutions that connect governments, international organizations, NGOs, and the private sector with leaders, public managers, and even remote communities and populations. 

Combining strategic vision, creativity, and data-driven insights, I turn complex issues into clear, engaging narratives that inspire action and deliver measurable impact. Skilled in crisis communication, storytelling, and multi-platform campaigns, I bring precision and purpose to every project I lead. 

Scroll down to explore my professional experience.

NOTABLE ACHIEVEMENTS

Led 360º communication strategy for two national training programs, enrolling 300,000+ health professionals and improving online course completion rates.

Directed multi-platform pandemic campaigns in partnership with PAHO/WHO, Ministry of Health, and global companies (J&J, Astrazeneca), reaching millions from Amazonian regions to Brazil’s largest cities.

Developed a 360º content strategy that drove a 488% increase in website traffic (from 850K to 5M/year) and 340% growth in YouTube subscribers (from 23K to 100K+) in just two years.

PROFESSIONAL EXPERIENCE

2024 - Til now

Senior Content Strategist

Brazilian Federal Court of Accounts (TCU)

  • Develop strategic content simplifying legal/governance topics for broad audiences, strengthening institutional messaging.

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  • Lead and script audiovisual content for Gen Z audiences (reels on Instagram, TikToks) to increase civic engagement.

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  • Leads audiovisual productions from concept to delivery, coordinating filming/editing teams.

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  • Manage end-to-end media production and internal communications.

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  • Cover high-level events and forums, ensuring integrated messaging across platforms.

2018 - 2024

Head of Communication

Brazil’s Municipal Health Council (Conasems)

  • Led 360° communications strategy for Brazil’s public health network, supporting 5,500+ cities.
     

  • Boosted digital presence: In two years, website traffic grew 488% (850k to 5M/year) and YouTube subscribers increased over 340% (23K to 100K+), expanding access to qualified technical information across Brazil and Latin America. 

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  • Developed and deployed strategy for two national online training programs reaching over 300,000 health professionals.

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  • Designed and executed national campaigns with key partners (Brazilian Ministry of Health, PAHO/WHO, J&J, Astrazeneca) that reached and engaged millions of Brazilians during the Covid-19 pandemic, supporting health initiatives and combating misinformation across the country. 
     

  • Led communication strategies, stakeholder engagement, and audience development for five consecutive editions of the Conasems Congress, driving attendance from 3,800 in 2018 to 11,200 in 2023 (+194.7% growth) and enhancing visibility at national and international events, including the Health Economics Forum.
     

  • Scripted, produced, and directed 20+ institutional videos and 15+ online documentaries on successful experiences of Brazil’s Unified Health System (SUS); one series, surpassing 80,000 views, was recognized by YouTube Brazil as a leading public health content initiative.

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  • Managed public relations and media relations efforts, including drafting press releases and preparing institutional spokespeople. Handled high-level press inquiries from major Brazilian national outlets and international media such as The New York Times and The Daily Telegraph.​​

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  • Managed creative, editorial and media teams delivering multimedia content to wide audiences.

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  • Translated complex data into inclusive messaging to engage underserved and remote communities.

2016-2017

Communication Consultant

Profissionais do Texto

  • Developed and pitched press releases to major national media outlets for clients in healthcare, education, tourism, and insurance sectors, including Latin America's largest clinical analysis laboratory.

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  • Secured consistent media coverage in top-tier outlets, strengthening clients’ public image and positioning them as industry leaders in their respective sectors.
     

  • Managed press relations, monitored media agendas, and maintained strong journalist networks to secure consistent coverage.

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  • Provided crisis communication support, ensuring brand reputation protection and timely responses.

2016-2016

Political News Reporter

Correio Braziliense 

  • Daily journalistic coverage for print and web on the impeachment process of former President Dilma Rousseff.

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  • Production of special reports on education, environment, health, and public safety.

2015-2015

Journalism Intern

CBN Radio News

  • Coverage for Brazil's largest news radio station with daily reports and live broadcasts on: politics, economy, health, environment, education, public safety, and culture.

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  • Produced four programs for CBN Brazil hosted by journalist Carlos Alberto Sardenberg.

2014-2014

Freelancer news reporter

Correio Braziliense 

  • Reported weekly for a dedicated section on sustainability and environmental innovation in one of Brazil’s leading newspapers.

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  • Covered key environmental topics such as urban mobility, solid waste management, and renewable energy solutions.

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  • Helped shape a forward-looking editorial voice on sustainability at a national news outlet, contributing to broader public awareness of environmental challenges and solutions in Brazil.

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  • Developed storytelling skills centered on public interest and behavior change.

EDUCATION

2011 - 2015

Graduation in Social Communication - Journalism

University of Brasilia, Brazil 

2018 - 2018

Specialization in Documentary Production, Screenwriting, and Directing

International Film Academy, Brazil

CORE SKILLS

strategic & crisis communications

content strategy & storytelling

data-driven messaging

& analytics

stakeholder engagement

& advocacy

stakeholder engagement

& advocacy

press office management

360º communication campaigns

digital growth

strategy

event communication strategy

high-impact copywriting

HOW I WORK

collaborative mindset

vision-driven leadership

active listening

self-management

people & project leadership

TOOLS & PLATFORMS

Google Analytics

Sprout Social

HubSpot

Substack

Trello 

Canva

Google Workspace

Mailchimp

Adobe Premiere Pro

Microsoft Office Suite

LANGUAGES 

Portuguese (native)

English (fluent)

Spanish (fluent) 

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